Janitori No. 06 B2B Retail Pitch 250ml · 500ml · 4L

Your shelf has Captodor. Your customer wants something that actually works.

The first plant-derived sports gear deodorizer that captures odor molecules — not covers them. Built for hockey. Built for everything after.

Request a Sample Pack See the mechanism ↓

JANITORI · No. 06

★ RESTOCK ★

4/5

BUYERS
COME BACK

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0% Parabens 0% SLS 0% Chlorine 0% Colorants 0% Phosphates 0% VOCs

01 · The Category Opportunity

Why "Fresh Rain"
Isn't Solving The Problem

The sports deodorizer category has one dirty secret: most products trade one smell for another.

Synthetic fragrance sprays — even those that claim to "neutralize" — add a chemical scent layer over the odor. When the perfume fades in 12–24 hours, the original smell is still there. Customers know this. They've been buying these products for years, feeling let down, and searching for something that actually works.

That consumer frustration is your category opportunity.

$1.67B

Global sports odor eliminator market, 2024

Market Size · Ref A

4.7%

Annual category growth rate

CAGR · Ref B

Consumer complaint across fragrance-based sprays: "the smell came back the next day"

VOC · Category Review

02 · The Mechanism

Capture. Disinfect.
Then Walk Away.

Sports Skunk works on two fronts. Zinc ricinoleate — derived from the castor bean plant — forms a stable chemical bond with odor molecules, making them physically undetectable. The smell isn't covered. It's captured.

An alcohol base works alongside it as a Health Canada-licensed antibacterial — killing the odor-causing bacteria that re-grow inside damp gear between uses. Capture the smell that's there. Stop the smell that's coming.

No synthetic fragrance. No "Fresh Rain" cover-up. Just a light, natural orange-mint from real essential oils — there to scent the room as you spray, not to mask what's underneath.

Capture + Disinfect

Zinc ricinoleate binds existing odor molecules. Alcohol base kills the odor-causing bacteria that re-grow inside damp gear. NPN-licensed antibacterial.

Skin-Contact Safe

Formulated for gear worn against skin for hours. Helmets, gloves, chest pads — all cleared.

Full Clean Label

Every ingredient disclosed — including the natural orange-mint essential oils. No "fragrance" umbrella hiding undisclosed synthetic compounds.

One bottle. The whole bag. Every piece of gear.

03 · The Head-to-Head

Same Shelf Space. Better Story. Cleaner Formula.

Spec

Sports Skunk

Captodor

Odor Mechanism

✓ Zinc ricinoleate — molecular capture

≈ Microorganism breakdown + fragrance layer

Antibacterial Action

✓ Alcohol base kills odor-causing bacteria · NPN-licensed

✕ No antibacterial claim

Scent Profile

✓ Light orange-mint — natural essential oils only

✕ "Fresh Rain" synthetic perfume

Published Ingredients

✓ Full clean label

✕ Ingredients not published on PDP

Skin-Contact Claim

✓ Tested, no rinse — ingredients verifiable

≈ Claims "skin-safe" — no ingredient list to verify

Country Of Origin

✓ Made in Quebec, Canada (disclosed)

! Not disclosed on product page

Active Sourcing

✓ Plant-derived (castor bean)

✕ Biotechnological

Biodegradable

✓ Yes

Same shelf space. Better story. Cleaner formula. Higher consumer trust.

04 · The Retail Case

Why This Wins
On Your Shelf.

Live — five reasons, zero fluff

Consumer Demand Is Real And Growing

The "no synthetic fragrance" and "clean label" consumer segment is the fastest-growing subcategory in household and personal care. Athletes and hockey parents are reading ingredient labels. They're actively rejecting synthetic-perfume products on skin-contact gear — and choosing brands that disclose every ingredient, including their natural scents.

Velocity Signal

Already Validated In Hockey Retail

Already on shelf at Source for Sports, Flash Puck, and Hockey Lion in hockey specialty — and crossing into mass with Rona and Staples carrying it for workplace and facility accounts. Category fit and retail appetite already proven before you place a single unit.

Proof Of Concept

Canadian Origin = Shelf Authority

Made in Quebec. For Canadian retailers carrying Canada's essential sport, this is a natural story to tell. National narrative, proven at specialty retail, ready to scale into mass.

Brand Story

Margin-Positive Positioning

We price below Captodor's retail while delivering better ingredient quality and a stronger mechanism story — meaning you carry a differentiated product, not a like-for-like swap. Full pricing and margin delta on request.

Margin Lever

Replenishment-Driven SKU

Three formats serve three shoppers. 250 ml for trial + gift. 500 ml is the core repeat SKU — active households use 1–2 per hockey season. 4 L refill for team-bag and equipment-room accounts who won't buy single bottles. One product line, three reorder cadences.

Reorder Rate

05 · The End Customer

Who's Buying Sports Skunk

Primary

The Hockey Parent

Female or male, 30–50. Kids in hockey year-round. Manages the gear bag, the car smell, and a partner who draws the line at "the bag comes inside." Has tried Febreze, vinegar, Vapor Fresh. Done with products that don't work. Will pay for something that does — and becomes a vocal repeat buyer when they find it.

Age 30–50 HHI $80k+ Repeat purchaser

Secondary

The Adult Rec Player

25–50, beer league or competitive. Self-conscious in the dressing room. Wants gear that signals self-respect. Has a $400+ gear investment they want to protect. Will reorder when they find something effective.

Age 25–50 Gear value $400+ Shelf-browser

Soccer · Football · Lacrosse · MMA · Boxing · CrossFit — same problem, same product.

CAPTURE

06 · Next Step

Ready to replace
what's on your shelf?

We'll send a sample pack and a full pricing sheet. One conversation to see if it's the right fit for your category.

Request a Sample Pack Or email your distributor directly

Why "Fresh Rain"Isn't Solving The Problem

Capture. Disinfect.Then Walk Away.